Dairy
Western Producer
The Lacombe Research Station ~ Alberta Canada
Mike Dugan PhD of Agriculture Canada’s Lacombe Research Centre discusses research being conducted on the economic value of beef fat. Lacombe is trying to enrich the Omega-3 fatty acids of beef as well as increase the biohydrogenation production. Lacombe is using linPRO-R for this research, with O&T Farms being a partner in the research. linPRO-R is a dry-extruded specialty feed produced specifically for ruminant applications.
See Western Producer URL link: https://www.producer.com/2015/09/researchers-add-value-to-beef-fat/
American Dairyman : Udder Stuff
Got Flax?
Janna Moats ~ August 2015 American Dairyman
In the August 2015 issue of American Dairyman on page 33, Janna Moats discusses her findings on using extruded flaxseed (linPRO-R) to create an Omega-3 profile in milk. Janna goes on to say that feeding linPRO-R to dairy cattle can improve the health of the animal while simultaneously improving the nutritional value of the milk for consumers. The article discusses the relevant opportunity of developing healthier dairy products that carry an enhanced Omega-3 profile. Janna’s Omega-3 dairy data from her research thesis at the University of Saskatchewan is part of a collaborative effort between several parties. Of special note is the supervisory work provided to Janna by Dr. David Christensen and Dr. Timothy Mutsvangwa, both of the University of Saskatchewan.
While the Omega-3 profile carries such a recognized health benefit at the consumer level, another important facet pointed out by Janna was the three-fold increase in conjugated linoleum acid (CLA).
Meat Business Magazine
O&T Farms provides information on Omega-3 cattle, poultry and swine feed.
Meat Business Magazine April 2014 ~ page 22 discusses the Omega-3 market
Tim Wiens, the President and owner of O&T Farms speaks with Meat Business about the consumer awareness of Omega-3’s in the functional food market. Consumers are looking for healthier functional food’s and are willing to pay for those products. Omega-3 eggs, meats and dairy products are a part of the functional food extension of healthier products and O&T Farm’s specialty feed called linPRO helps to support this initiative. Using a blend of flaxseed and pulses processed through dry extrusion, O&T Farms has created a highly digestible and palatable specialty feed ingredient for livestock. It starts with what we feed our livestock.
October 2013
Shoppers will pay more for Omega-3 enriched chicken
New research from Nielsen and O&T Farms supports demand for Omega-3 chicken
Chicago, Ill. (October 15, 2013) – Consumer research from the Nielsen Perishables Group, the industry expert in fresh food consulting, and O&T Farms, a leading animal nutrition innovator, found 79 percent of consumers polled are interested in chicken enriched with Omega-3 fatty acids, and 58 percent of those consumers would pay a premium for it.
Best known for their presence in fresh fish, Omega-3s are believed to promote heart health, improve prenatal health, and reduce inflammation, cognitive aging and developmental disorders. A new chicken nutrition offering from O&T Farms enables the popular health attribute to expand from the seafood department into the meat case. Omega-3 chicken is powered by linPRO, which uses an all-natural blend of flaxseed and pulses in a patented dry-extrusion process to produce a digestible and nutritious chicken feed ingredient.
The national survey of 700 chicken consumers found that while value and taste are the top attributes for consumers’ food and beverage purchases, nutrition and health play a significant role. Specifically for chicken, research respondents rated omega-3 behind only antibiotic-free and hormone-free chicken on their list of top production-oriented attributes.
“We expected to find that consumers are receptive to a new health attribute in the meat case, but we were surprised to see such a high percentage who are willing to pay a premium for the Omega-3 chicken,” said Sherry Frey, vice president, Nielsen Perishables Group. “Consumers are prioritizing their health now more than ever.”
Interest in Omega-3 enriched chicken is highest among consumers who shop in natural/specialty food stores, where 93 percent indicated they are interested in the product, and 80 percent of those consumers are willing to pay a premium. Appeal is also high among consumers over age 35.
Optimal messaging will be critical to Omega-3 chicken’s appeal on shelf. The research indicates consumers prefer simple messaging that clearly explains the health benefits of Omega-3 chicken.
About Nielsen Perishables Group
As a vital part of Nielsen, a leading global provider of information and analytics around what consumers watch and buy, Nielsen Perishables Group provides a holistic picture of store-level activity across retail channels. Based in Chicago, the company offers a full spectrum of products and services geared toward complete fresh food market and category understanding. Solutions include retail measurement, research, analytics, marketing communications, category development, promotional best practices and shopper insights. For more information, visit www.perishablesgroup.com.
Notable News Sources
Perishable News
http://www.perishablenews.com/index.php?article=0032354
Global Meat News
http://www.globalmeatnews.com/Industry-Markets/Omega-3-chicken-could-command-a-premium-finds-US-study
CONTACT:
Kelli Beckel,
773.929.7013,
kelli.beckel@nielsen.com
Global Meat News
Global Meat News posted an article discussing the important findings of our recent work with Nielsen Perishables investigating consumer interest in Omega-3 chicken.
Read the full story here: globalmeatnews.com
Shoppers will pay more for Omega-3 enriched chicken
New research from Nielsen and O&T Farms supports demand for Omega-3 chicken
Chicago, Ill. (October 15, 2013) – Consumer research from the Nielsen Perishables Group, the industry expert in fresh food consulting, and O&T Farms, a leading animal nutrition innovator, found 79 percent of consumers polled are interested in chicken enriched with Omega-3 fatty acids, and 58 percent of those consumers would pay a premium for it.
Best known for their presence in fresh fish, Omega-3s are believed to promote heart health, improve prenatal health, and reduce inflammation, cognitive aging and developmental disorders. A new chicken nutrition offering from O&T Farms enables the popular health attribute to expand from the seafood department into the meat case. Omega-3 chicken is powered by linPRO, which uses an all-natural blend of flaxseed and pulses in a patented dry-extrusion process to produce a digestible and nutritious chicken feed ingredient.
The national survey of 700 chicken consumers found that while value and taste are the top attributes for consumers’ food and beverage purchases, nutrition and health play a significant role. Specifically for chicken, research respondents rated omega-3 behind only antibiotic-free and hormone-free chicken on their list of top production-oriented attributes.
“We expected to find that consumers are receptive to a new health attribute in the meat case, but we were surprised to see such a high percentage who are willing to pay a premium for the Omega-3 chicken,” said Sherry Frey, vice president, Nielsen Perishables Group. “Consumers are prioritizing their health now more than ever.”
Interest in Omega-3 enriched chicken is highest among consumers who shop in natural/specialty food stores, where 93 percent indicated they are interested in the product, and 80 percent of those consumers are willing to pay a premium. Appeal is also high among consumers over age 35.
Optimal messaging will be critical to Omega-3 chicken’s appeal on shelf. The research indicates consumers prefer simple messaging that clearly explains the health benefits of Omega-3 chicken.
About Nielsen Perishables Group
As a vital part of Nielsen, a leading global provider of information and analytics around what consumers watch and buy, Nielsen Perishables Group provides a holistic picture of store-level activity across retail channels. Based in Chicago, the company offers a full spectrum of products and services geared toward complete fresh food market and category understanding. Solutions include retail measurement, research, analytics, marketing communications, category development, promotional best practices and shopper insights. For more information, visit www.perishablesgroup.com.
Notable News Sources
Perishable News
http://www.perishablenews.com/index.php?article=0032354
Global Meat News
http://www.globalmeatnews.com/Industry-Markets/Omega-3-chicken-could-command-a-premium-finds-US-study
CONTACT:
Kelli Beckel,
773.929.7013,
kelli.beckel@nielsen.com
